Not only will visitors to your website leave, or "bounce" if it's too slow but Google will, since 2018, penalise your site in search ranknings if its load time is too slow compared to your competitors. In more recent updates Google have also said that they are relying entirely on mobile device load times for this purpose.
People want to be able to find answers to their questions as fast as possible — studies show that people really care about the speed of a page.
Website performance can be affected by a number of different factors ranging from your hosting provider to the technology or software used to power your site.
In addition to your Google rankings, studies have shown that web users have very little patience for slow websites, often hitting the back button or closing the browser tab of sites that take too long to load.
This is even more apparent with mobile users, many of which are using "mid-range" devices over slower connections.
By improving your site speed you will not only have the potential to improve your ranking in search engines but you are also more likely to keep your visitors on your site long enough to convert them.
In a performance audit I will test your web site and provide you with a report detailing the steps required to improve its performance.
Typically, these tests will cover your key landing pages and your homepage, though other pages may receive bystander testing, meaning that they get tested because they are closely related to one of your landing pages.
Once you have the report, you can have your developers action the points in the report or contract me to do it.
Afterwards you should see a rise in performance and page-speed scores for the tested pages.
Get out your mobile phone. Turn off your wifi connection. Browse your website, starting with the homepage, then click through to some more information, a news post, browse some products, add items to basket, etc. Just like a user would.
Then do the same thing on this website. Do you feel the speed difference? If so, you probably need an audit.