They had already identified a number of key issues with their existing website before contacting me:
- The site was very slow
- The hosting was unreliable
- The site content was dated
- The site design was very dated
These issues resulted in poor search engine ranking and low lead generation.
Parcelhub wanted to refresh the look & feel of the site, migrate the site onto better hosting and ensure that updates were applied regularly and that performance was monitored closely in the future.
Increasing lead generation
Through the selection of a suitable theme and provision of a new, performance-optimised hosting package I created a new WordPress site that had far better page speed performance than the old one.
Thanks to the improved performance, the new theme and the ongoing vigilance towards site performance and updates, in the year following the launch of the new site, lead generation increased by over 200%.
Parcelhub was acquired by the Whistl Group, thanks in part to the success of the website.
The site’s lead generation performance has continued to climb while under my care with an 80% increase in leads between 2018 and 2020.